In recent days we can see that there is a high increase in corporate-Ngo partnership, as corporate social responsibility has now become mandatory for every big company. Now investors and customers asking the gigantic companies that how their work is benefitting the society, and that is why companies are going for partnership with a Ngo to do some work for the society. You would have encountered any recent corporate and NGO partnership like GSK with the Save the Children to reduce the child mortality rate or the Aviva-British Red Cross collaboration to help the disaster infected people.
Many NGOs are working for a society in this way, both the parties can get there way. Like corporate have social respect on their side, and NGOs would be able to do more work and can also have more resources to do the welfare. We are going to discuss more things you should know about a corporate NGO partnership or simply the Corporate NGOs
Now let’s discuss some of the things we should have in mind about the partnership of corporate firms and non-governmental organizations. Following are things to consider: –
- Successful Partnership: – To make the partnership working, the corporate Ngo should work on the shared goal; this means they should list some of the common aims of the company and then the aims of NGO, then only we can see an effective corporate Ngo working for the society.
- Corporate can help Ngo to grow: – When non-profit organizations come with a profitable business to work for society. There is always a problem of resources with non-profit organizations, and good business can curb that. Through this partnership, NGO can work for society even more, which would lead to the growth of the organization.
- NGOs helping the business:- Statistics prove that good CSR leads to a great development of the company. Partnering up with NGOs shows that the company is working for the society hence leading to more customers.
- Communication is the key: – It could be hard to work in a partnership; many problems can occur. These problems can be removed if the partners have good communication; being a critical friend and providing transparency can lead to the growth of the partnership. And as we know, the partnership grows, both NGO and company are benefitted.
- Government has a role: – It may sound strange, but in this partnership, the government plays a keen role. Notice that these partnerships are done by gigantic and massive companies that have a massive role in the economy. So if the government provides perks like initial funding, the corporate Ngo will grow, leading to more and more welfare to society.
Companies are often questioned about what they are doing for society by customers, investors, and government. CSR should be done by every company as it results in significant growth; a company can do CSR by partnering up with an NGO. This results in a win for everyone as the business grows, and NGO is provided with more resources to work for society.